State of Revenue Management in Short-Term Rentals

Short-term rental (STR) operators are facing a turbulent landscape in 2025. Travel behaviors are shifting, economic signals are mixed, and between regulatory changes, tech innovation, and evolving guest expectations, staying profitable is more complex than ever.

But while uncertainty is high, so is the opportunity. Operators who embrace change, take calculated risks, and elevate their revenue strategies will be the ones setting the pace, not just keeping up with the market, but outperforming it like never before.

Still, many are clinging to last year’s data to make this year’s pricing decisions. We get it—it’s familiar, it feels safe. But honestly, that’s kind of like using last week’s weather report to plan your weekend.

Here’s the truth: the idea of a “historically normal” year is out the window.

We polled a group of international hosts and property managers and one thing was clear: nearly half of them said optimizing pricing and revenue is their top priority for 2025, a sign that more operators are rethinking the way they set rates in a volatile market.

Another standout? Booking behavior is changing fast. The most commonly observed trend among surveyed operators was that guests are booking closer to check-in, making proactive, data-driven pricing more important than ever.

That’s where this report comes in. In the inaugural edition of our State of Revenue Management report, we unpack the trends, tech, and tactics shaping the STR landscape in 2025. From AI and automation to predictive data, global travel shifts, and what your fellow operators really think, we’re diving deep into what it takes to stay competitive and profitable this year—and beyond.

This isn’t a forecast. It’s your field guide.