Holiday at Home is a family-owned short-term rental company that began in 2009 with the launch of Brompton Lakes luxury lodges, filling a local market gap. As demand grew, the Company expanded the collection. Today, Holiday at Home offers luxury holiday homes, cottages, and lakeside lodges across North Yorkshire. The family remains committed to selecting the best properties and sharing their local insights on hidden gems and favourite spots.
Ryan Clark, Holiday At Home Head of Sales, joined our Customer Advisory Board meeting in Barcelona in March 2024, where we interviewed him about his experience with Beyond.
The Challenge
In the competitive short-term rental market, the company faced several challenges in using data for their revenue management strategies:
- Manual pricing management that was time-consuming
- Data Deficiency: Lacking sufficient data to effectively target audiences and refine marketing strategies.
- Budget uncertainty: Experiencing doubts concerning marketing budget allocations.
“We initially signed up with Beyond for Search Data and soon discovered additional benefits, such as dynamic pricing and its implementation. It was intriguing to utilise data that we couldn't previously access and leverage it to enhance our strategy”
Ryan Clark, Head of Sales at Holiday At Home
The Solution
In 2022, Holiday At Home implemented Beyond, a complete revenue management system designed to optimize short-term rental revenue. Beyond offers an integrated suite of solutions that work together to improve portfolio performance from top to bottom. Beyond’s advanced solutions build on dynamic pricing to create predictive revenue streams via insights into market and consumer search trends, real-time demand data, high-converting booking engines, as well as cost-efficient and mobile-friendly payment processing.
The team was especially excited to use Beyond's Search Data and trending insights, in addition dynamic pricing and improving conversion on their booking website.
“Beyond gives us a lot more information that we're able to share with our owners which has led to stronger relationships, as we can provide better reporting and statistics through data that we wouldn't be able to get our hands on initially. The scraped data from the OTAs and our own search data have been invaluable for sharing amenities and search results."
Ryan Clark, Head of Sales.
Holiday At Home
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Automated price adjustments based on real-time market trends, eliminating the need for manual corrections.
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Data-backed reports that help Arrived communicate with current and potential owners.
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Automated price adjustments based on real-time market trends, eliminating the need for manual corrections.
“Since implementing Beyond our revenue increased by about 18% in the 12-month window, which has been fantastic. I was initially hoping for about 8 to 10 so that's a pretty big win”. Ryan Clark, Head of Sales.
