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Red Sands Vacations Increases Revenue by 30% with Beyond

Located in the heart of St. George, Utah, Red Sands Vacation Properties specializes in turning homes into high-performing vacation rentals. Their full-service management model includes everything from marketing and bookings to guest communication and maintenance, offering homeowners a hands-off, profitable experience.

With deep local knowledge and a guest-first approach, Red Sands has earned a reputation for delivering strong results and exceptional service. But as the short-term rental market became more competitive, they recognized the need to evolve their revenue management strategy to stay ahead.

The Challenge

Before partnering with Beyond, Red Sands Vacations was struggling with rigid pricing models on another dynamic pricing solution that didn’t reflect real-time market demand.

“Pricing was too static and was always creeping too high,” said Selena Torlos, Sales and Marketing Director at Red Sands. “Occupancy was being affected, and we knew we needed a more dynamic solution to remain competitive.”

They had experimented with other revenue management tools, including Wheelhouse and RevMax, but found themselves making constant manual adjustments. “Manual intervention was nearly constant on these other platforms,” Torlos explained. “Beyond is far better at predicting what the final price should be.”

“Beyond really does care. I believe it's because of the way their pricing works. They are paid as a percentage, which means if we get more bookings and revenue, so do they."

The Solution

The Solution

Red Sands Vacations turned to Beyond, a complete revenue management system designed to optimize vacation rental revenue. Beyond offers an integrated suite of solutions that work together to improve portfolio performance from top to bottom. Beyond’s advanced solutions build on dynamic pricing to create predictive revenue streams via insights into market and consumer search trends, real-time demand data, high-converting booking engines, as well as cost-efficient and mobile-friendly payment processing.

  • Dynamic Pricing: Automated price adjustments based on real-time market trends, eliminating the need for manual corrections.
  • Owner-Facing Insights: Data-backed reports that help Red Sands communicate with current and potential owners.
  • Strategic Positioning: Competitive benchmarking that enhances owner acquisition efforts.
  • Aligned Incentives: A commission-based pricing model that motivates Beyond to drive bookings and revenue growth.

“Beyond really does care,” Torlos noted. “I believe it's because of the way their pricing works. They are paid as a percentage, which means if we get more bookings and revenue, so do they. The other platforms charge per property, so they don't care if the property does $10,000 or $100,000.”

“Beyond really does care. Their pricing model means they succeed when we succeed - if our bookings and revenue grow, so does their business. That alignment makes a real difference.”  Selena Torlos, Sales and Marketing Director

Red Sands Vacations

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Automated price adjustments based on real-time market trends, eliminating the need for manual corrections.

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Data-backed reports that help Arrived communicate with current and potential owners.

All Beyond Tools

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Automated price adjustments based on real-time market trends, eliminating the need for manual corrections.

“Our relationship with the Beyond team is very good. It’s a massive step up from any other tool I have used."

The Results

Since implementing Beyond, Red Sands has seen impressive gains across multiple performance metrics. From January through early August 2025, compared to the same period in 2024, they are pacing:

  • +30% revenue
  • +6% in RevPAN (Revenue per Available Night)
  • +6% in adjusted occupancy 
  • +1% in ADR (Average Daily Rate)

Beyond’s detailed analytics have also become a key component of Red Sands’ sales and owner communication strategies. “We use it constantly to speak to homeowners about where their property currently sits in relation to the market,” said Torlos. “We also use it in the sales approach to show potential owners what their home could produce.”

A Trusted Partner

Red Sands Vacations has built a strong relationship with Beyond’s team and sees them as a long-term partner in growth.

“Our relationship with the Beyond team is very good,” Torlos affirmed. “It’s a massive step up from any other tool I have used. It's more expensive, but you get what you pay for. The increase in occupancy and decrease in manual intervention more than pays for the platform.”

By switching to Beyond, Red Sands Vacations not only resolved its pricing challenges but also gained a competitive edge in the St. George vacation rental market. With real-time insights, better performance, and enhanced owner engagement, the partnership continues to drive measurable results and set the stage for future growth.

TL;DR

Red Sands Vacations is a full-service vacation rental management company based in St. George, Utah, handling everything from marketing and bookings to maintenance — but as the short-term rental market grew more competitive, their pricing strategy needed to evolve.

Beyond Pricing gave their team dynamic pricing automation and portfolio insights that aligned directly with their business performance, turning pricing into a genuine growth driver rather than a guessing game.

Result: 30% revenue increase — with the team crediting Beyond's alignment of incentives as the key differentiator, and describing the support relationship as unlike any other tool they've used.

Table of Contents

27%

Introduction
The Challenge
The Solution
The Result
TL;DR

Stories Behind the Numbers

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Dynamic Pricing

Automated dynamic pricing that helps hosts and property managers earn up to 40% more.

Insights

Real-time market data to track trends, benchmark competitors, and grow your revenue.

All Beyond Tools

Dynamic Pricing

Automated dynamic pricing that helps hosts and property managers earn up to 40% more.

Insights

Real-time market data to track trends, benchmark competitors, and grow your revenue.