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Stay in Suffolk Increases RevPAN by 53% with Beyond

Stay in Suffolk is an independently owned local agency dedicated to providing the best service possible in the holiday letting industry. Its team works between three offices Aldeburgh, Woodbridge, and Southwold to provide a complete hassle-free marketing and management service to guarantee its owner's satisfaction. 

Harry Embleton, Stay in Suffolk’s co-owner,  joined our Customer Advisory Board meeting in Barcelona in March 2024, where we interviewed him about his experience with Beyond.

The Challenge

In 2020, the company required optimized processes and better pricing strategies that could adapt to new market conditions. They needed to solve different challenges, including:

  • Navigating a shifting market post-lockdown
  • Staying ahead of the competition 
  • Optimizing prices leveraging market data and insights to understand the new market conditions 

"When we started working with Beyond it was just before the first Covid lockdown. Everything was all over the place. When we opened up there was such a surge in demand that we wouldn’t be able to keep up without the use of Beyond."

Harry Embleton, Stay in Suffolk's co-owner.

The Solution

Before the onset of the first COVID-19 lockdown, Stay in Suffolk made the strategic decision to explore Beyond amidst a shifting market landscape, aiming to satisfy the increasing demand for short-term rentals and quickly positioning itself to stand out. 

With Beyond, Stay in Suffolk achieved:

  • Pricing according to a new market landscape 
  • Understanding the new market trends thanks to data analytics 
  • Analyzing the listing performance and comparing it to the local market

And when it came to integrating Beyond into their property management System, Hostify, Stay in Suffolk found that it was easy, quick, and painless. 

Stay in Suffolk

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Automated price adjustments based on real-time market trends, eliminating the need for manual corrections.

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Data-backed reports that help Arrived communicate with current and potential owners.

All Beyond Tools

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Automated price adjustments based on real-time market trends, eliminating the need for manual corrections.

The Results

+ 53% increase in revenue per available night (RevPan) 

34% higher adjusted occupancy compared to 2023

+14% ADR increase 

TL;DR

Stay in Suffolk is an independently owned local letting agency operating across three offices in Aldeburgh, Woodbridge, and Southwold, providing complete holiday marketing and management services — but launching just before the Covid lockdown meant they faced an immediate surge in demand they simply couldn't keep up with manually.

Beyond Pricing gave their team dynamic pricing automation and data-driven rate management tools that brought order to a chaotic market environment, allowing them to scale with demand rather than scramble to keep pace with it.

Result: 53% RevPAN increase — with the co-owner noting that without Beyond, they wouldn't have been able to handle the post-lockdown demand surge that defined their early growth.

Table of Contents

27%

Introduction
The Challenge
The Solution
The Result
TL;DR

Stories Behind the Numbers

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Dynamic Pricing

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Automated dynamic pricing that helps hosts and property managers earn up to 40% more.