Beachcomber Vacation Homes Achieves 35% Revenue Growth with Beyond
Beachcomber Vacation Homes, a locally owned and operated vacation rental management company, has been a staple along the Oregon Coast. Known for their exceptional customer service and a curated selection of family-friendly coastal cabins and oceanfront properties, Beachcomber has consistently delighted guests with personalized experiences and insider tips on local attractions.
“The innovation I’m most excited about is Search-Powered Pricing. It’s all about adjusting prices in real-time based on what people are searching for. For example, if there’s a festival coming up and a bunch of people start searching for that weekend, prices start to adjust right away instead of waiting to react later. It’s a much better approach and keeps our homeowners happier too,”
In recent years, the company experienced remarkable growth, expanding to managing over 100 properties and increasing its team to 40+ employees. To support this growth and maintain their high standards, Beachcomber turned to Beyond, a revenue management system, to optimize their revenue and operational efficiency. Below, Brian Olson, Owner of Beachcomber Vacation Homes, shares why he chose Beyond.
Challenges
As Beachcomber’s portfolio grew, so did the complexity of managing pricing for a diverse range of vacation homes. Key challenges included:
- Saving Time: Managing pricing manually for an expanding portfolio became time-intensive and unsustainable.
- Optimizing Pricing: Capturing peak revenue opportunities while balancing market regulations required advanced pricing strategies.
- Scaling the Business: Supporting rapid growth meant finding efficient tools to manage a larger portfolio without compromising service quality.
- Maintaining Owner Satisfaction: Building trust and providing transparency to homeowners was crucial, especially when justifying dynamic pricing decisions.
To address these challenges and maintain their competitive edge, Beachcomber sought a robust, data-driven solution.
“We attribute a lot of our growth to Beyond. We would have never achieved these results without dynamic pricing. It’s not a set-and-forget solution, but the collaboration with our revenue manager who has been life-changing,” said Brian. “I look at Beyond as another partner in our business. I always feel like I'm part of the team decisions and it really feels like a family.”
Solution
Beachcomber turned to Beyond, a complete revenue management system designed to optimize short-term rental revenue. Beyond offers an integrated suite of solutions that work together to improve portfolio performance from top to bottom. Beyond’s advanced solutions build on dynamic pricing to create predictive revenue streams via insights into market and consumer search trends, real-time demand data, high-converting booking engines, as well as cost-efficient and mobile-friendly payment processing.
Beyond provided Beachcomber with a powerful and user-friendly revenue management solution, optimizing several key functions:
Dynamic Pricing: By adopting dynamic pricing from Beyond early in their market, Beachcomber became a pioneer in proactive, data-driven revenue management.
Search Powered Pricing: This feature adjusted rates based on real-time demand trends, ensuring Beachcomber captured the highest possible revenue during peak periods.
“The innovation I’m most excited about is Search-Powered Pricing. It’s all about adjusting prices in real-time based on what people are searching for. For example, if there’s a festival coming up and a bunch of people start searching for that weekend, prices start to adjust right away instead of waiting to react later. It’s a much better approach and keeps our homeowners happier too,” said Brian.
Owner Reporting: Beyond provides the Bechcomber team the ability to easily create detailed reports, giving homeowners confidence in their pricing strategy.
Operational Efficiency: The platform streamlined pricing management, reducing the team’s time commitment to just a couple hours per week.
Partnership Through Beyond's Guidance solution: With Beyond’s Guidance product, Beachcomber gained access to a dedicated revenue manager who acts as an extension of their team. This service offers customized packages tailored to all of Beachcomber's revenue management needs andgoes beyond pricing strategies to provide expert advice on customization, restrictions, distribution, and more.
Results
Beachcomber saw impressive results within the first year of using Beyond:
- 35% Revenue Growth: Beyond’s revenue management system significantly increased rental rates, boosting profitability across the portfolio. Brian was even able to reinvest that revenue growth back into the business, acquiring office space and building an in-house laundry facility.
- Time Savings: Automated pricing adjustments freed up valuable time for other critical business functions.
- Improved Owner Relationships: Transparent reporting and data-driven insights strengthened trust with property owners, enhancing retention and recruitment.
- Market Leadership: Beachcomber’s early adoption of dynamic pricing established them as a leader in the market, helping them outperform competitors.
- Enhanced Expertise with Beyond's Guidance: A dedicated revenue manager from Beyond’s Guidance team provided tailored strategies and expert advice, further optimizing Beachcomber’s portfolio.
“We attribute a lot of our growth to Beyond. We would have never achieved these results without dynamic pricing. It’s not a set-and-forget solution, but the collaboration with our revenue manager who has been life-changing,” said Brian. “I look at Beyond as another partner in our business. I always feel like I'm part of the team decisions and it really feels like a family.”
Beachcomber Vacation Homes’ partnership with Beyond exemplifies the power of leveraging dynamic pricing in the vacation rental industry. By combining technology with active management, Beachcomber achieved substantial revenue growth, operational efficiency, and strengthened relationships with homeowners.
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