Carolina Palm Vacation Rentals is a premier property management company offering high-quality vacation homes across Myrtle Beach and the Grand Strand. With a strong commitment to guest satisfaction and maximizing owner revenue, Carolina Palm continuously seeks innovative solutions to stay ahead in the competitive short-term rental market.
The Challenge
Like many vacation rental managers, Carolina Palm faced the challenge of growing profits while maintaining strong occupancy in a shifting market – market conditions showed signs of slowed growth, with declining demand and increasing competition.
While Carolina Palm continued to perform well, managing rates property by property required endless manpower. They needed a more efficient solution.
"Beyond isn’t just a pricing tool—it’s a revenue strategy solution"
The Solution
Carolina Palm Vacation Rentals turned to Beyond, a complete revenue management system designed to optimize short-term rental revenue. Beyond offers an integrated suite of solutions that work together to improve portfolio performance from top to bottom. Beyond’s advanced solutions build on dynamic pricing to create predictive revenue streams via insights into market and consumer search trends, real-time demand data, high-converting booking engines, as well as cost-efficient and mobile-friendly payment processing.
Beyond provided Carolina Palm with a powerful and user-friendly revenue management solution, simplifying several key functions:
Seamless Onboarding & Transition to Automated Pricing: Before Beyond, Carolina Palm managed pricing manually—a time-consuming and reactive process. After onboarding with Beyond, the shift to automation and data-driven pricing was transformative. Instead of manually adjusting rates, Beyond’s automation ensured that Carolina Palm’s pricing was always optimized for demand shifts “I found the training to be very extensive, although not overly so. It was a very efficient process. I really appreciated that the Beyond team were able to customize the dynamic pricing in a way that really fit our very seasonal market,” said Amanda Tedesco, Owner of Carolina Palm Vacation Rentals.
Search Powered Pricing (SPP): A key feature in Carolina Palm’s success with Beyond is Search Powered Pricing, which uses guest search data to identify demand for different dates and listings. Since enabling SPP in April 2023 through a simple website plug-in on their direct booking website, Carolina Palm has generated an additional $98K in revenue.
"I was skeptical at first, but to see such an incredible revenue increase without needing to put in additional effort was amazing. It truly feels like having an extra set of eyes in our corner, optimizing things even when we’re focused on other aspects of the business,” said Amanda.
Advanced Features: The continuous product advancements and new releases from Beyond have further empowered Carolina Palm to refine its revenue strategy.
“What impresses me most about Beyond is that they never rest on their laurels. The solution is constantly evolving, improving, and keeping pace with technology. That commitment to innovation makes me proud to be a Beyond client,” said Amanda.
"I was skeptical at first, but to see such an incredible revenue increase without needing to put in additional effort was amazing."
Carolina Palm Vacation Rentals
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Automated price adjustments based on real-time market trends, eliminating the need for manual corrections.
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Data-backed reports that help Arrived communicate with current and potential owners.
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Automated price adjustments based on real-time market trends, eliminating the need for manual corrections.
