How Carolina Palm Vacation Rentals Boosted Revenue by $98K with Beyond

The Challenge

Like many vacation rental managers, Carolina Palm faced the challenge of growing profits while maintaining strong occupancy in a shifting market – market conditions showed signs of slowed growth, with declining demand and increasing competition. 

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While Carolina Palm continued to perform well, managing rates property by property required endless manpower. They needed a more efficient solution.

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The Solution

Carolina Palm Vacation Rentals turned to Beyond, a complete revenue management system designed to optimize short-term rental revenue. Beyond offers an integrated suite of solutions that work together to improve portfolio performance from top to bottom. Beyond’s advanced solutions build on dynamic pricing to create predictive revenue streams via insights into market and consumer search trends, real-time demand data, high-converting booking engines, as well as cost-efficient and mobile-friendly payment processing.

Beyond provided Carolina Palm with a powerful and user-friendly revenue management solution, simplifying several key functions:

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Seamless Onboarding & Transition to Automated Pricing: Before Beyond, Carolina Palm managed pricing manually—a time-consuming and reactive process. After onboarding with Beyond, the shift to automation and data-driven pricing was transformative. Instead of manually adjusting rates, Beyond’s automation ensured that Carolina Palm’s pricing was always optimized for demand shifts “I found the training to be very extensive, although not overly so. It was a very efficient process. I really appreciated that the Beyond team were able to customize the dynamic pricing in a way that really fit our very seasonal market,” said Amanda Tedesco, Owner of Carolina Palm Vacation Rentals.

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Search Powered Pricing (SPP): A key feature in Carolina Palm’s success with Beyond is Search Powered Pricing, which uses guest search data to identify demand for different dates and listings. Since enabling SPP in April 2023 through a simple website plug-in on their direct booking website, Carolina Palm has generated an additional $98K in revenue. 

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"I was skeptical at first, but to see such an incredible revenue increase without needing to put in additional effort was amazing. It truly feels like having an extra set of eyes in our corner, optimizing things even when we’re focused on other aspects of the business,” said Amanda.‍

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Advanced Features: The continuous product advancements and new releases from Beyond have further empowered Carolina Palm to refine its revenue strategy. 

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“What impresses me most about Beyond is that they never rest on their laurels. The solution is constantly evolving, improving, and keeping pace with technology. That commitment to innovation makes me proud to be a Beyond client,” said Amanda.

The Results

Despite slower overall market conditions in 2024, Carolina Palm has not only maintained strong occupancy year over year but also outperformed market trends. 

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✔ $98K in additional revenue generated since enabling SPP in April 2023
✔ Occupancy outperformance against the market throughout 2024
✔ Enhanced revenue strategy through comp-set pricing and Pro feature advancements

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"Even though the market has been a bit softer, we’ve been able to maintain strong occupancy and actually outperform competitors," Amanda noted. "Beyond has helped us stay profitable, even in a challenging environment."

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Looking Ahead

With Beyond’s continued innovations in revenue management, Carolina Palm Vacation Rentals is excited about the future. Their success in navigating market fluctuations while maintaining strong performance underscores the power of data-driven, dynamic pricing strategies. By leveraging Beyond’s cutting-edge tools, Carolina Palm remains well-positioned to maximize profitability and stay ahead in an evolving market.

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"Beyond isn’t just a pricing tool—it’s a revenue strategy solution," Amanda concluded. "We’re looking forward to continuing our partnership and seeing what’s next."