Local Data, Big Impact: Geneva Lakes Vacations’ Path to Sustainable Revenue Growth with Beyond

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The Problem with One-Size-Fits-All Revenue Management

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Wheelhouse had lumped Patrick’s market in with others more than 50 miles away, like Milwaukee and Chicago, because it lacked local data. This misclassification created ripple effects that wreaked havoc on pricing. For example, events in Chicago or Milwaukee would cause unjustified rate spikes in their drive-to destination, while local events in their own market—such as concerts or community festivals—went entirely unnoticed.

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Patrick likened the situation to being in Orlando and having rates skyrocket due to a festival in Key West—completely irrelevant to local demand. The result? A revenue management system that failed to reflect market realities, leading to significant revenue losses.

Why Beyond’s Approach Stands Out

Patrick’s experience underscored the importance of accurate, localized data and a nuanced approach to revenue management. That’s why his company ultimately switched to Beyond, and the results spoke for themselves. Beyond’s Revenue Management System (RMS) offers a unique blend of cutting-edge technology, comprehensive data sources, and human expertise, ensuring pricing strategies that actually align with each market’s realities.

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Here’s why Beyond Worked:

1. Hyper-Localized Data Accuracy

Beyond’s RMS doesn’t rely solely on limited market data. Instead, it pulls from multiple data sources, including proprietary data, consumer search trends, and specific market clusters. This approach ensures that pricing reflects the actual dynamics of a given location, whether it’s a drive-to destination or a major metropolitan area.

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2. Proactive Revenue Management with a Personal Touch

Rather than applying a one-size-fits-all algorithm, Beyond combines machine-learning algorithms with the insights of revenue management experts. This dual approach ensures that the unique characteristics of each market and property are accounted for.

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3. A Data-Driven, Strategic Launch Process

Beyond’s onboarding process goes beyond immediate pricing adjustments. They dedicate the first month to gathering extensive insights, analyzing key performance indicators (KPIs), and understanding the nuances of the market. This deliberate approach lays the groundwork for exponential revenue growth.

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For example, during the first month, Beyond’s team identified overlooked seasonal amenities and introduced Search Powered Pricing, leading to measurable improvements. From there, they entered an “acceleration phase,” fine-tuning pricing strategies to align with seasonal demand and emerging trends, ensuring revenue gains both in the short term and long term.

The Results: Revenue Recovery and Sustainable Growth

Unlike systems that prioritize immediate bookings through unsustainable discounts, Beyond’s strategy balances intelligent pricing with long-term market adaptation. By the end of the first few months, Patrick’s company saw a dramatic improvement in revenue. Rates aligned with local demand, local events were accurately captured, and pricing patterns adjusted to reflect real-time market trends—all without the wild rate fluctuations caused by unrelated markets.

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A Holistic Approach to Revenue Management

What sets Beyond apart isn’t just its technology—it’s the integration of industry-leading algorithms with the expertise of its Revenue Management team. This collaboration ensures a tailored approach that adapts to market realities, unlike the rigid automation Patrick experienced before.

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Beyond isn’t just about recovering lost revenue—it’s about building a sustainable revenue strategy that supports property owners for the long haul. For Patrick, switching to Beyond was more than just a solution; it was the decision that turned his company’s revenue trajectory around.

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Grow your revenue with a partner who understands your market. Learn more about how Beyond can help you take your business to the next level.