MAK Realty Increases Revenue and Outperforms Market with Beyond

Challenge

Initially using another dynamic pricing solution, MAK Realty found the platform too basic for their needs. As they expanded into high-value properties they struggled with the tool’s lack of competitive market data, ineffective pricing adjustments that left open dates unfilled, and limited customer support that made it difficult to get tailored recommendations.

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According to Maximillian A. Kostyashkin, President at MAK Realty, "We had a lot of open dates. The solution we were using wasn’t pushing people in, and we never really had that true individual who was helping us. We needed something at a professional and grand level."

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Solution

MAK Realty turned to Beyond, a complete revenue management system designed to optimize vacation rental revenue. Beyond offers an integrated suite of solutions that work together to improve portfolio performance from top to bottom. Beyond’s advanced solutions build on dynamic pricing to create predictive revenue streams via insights into market and consumer search trends, real-time demand data, high-converting booking engines, as well as cost-efficient and mobile-friendly payment processing.

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Beyond provided MAK Realty with a powerful and user-friendly revenue management solution, simplifying several key functions:

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• Advanced Competitive Analysis – Beyond's Comp Sets allowed MAK Realty to track similar high-end properties, ensuring optimal pricing.
• Personalized Revenue Management Support – Dedicated account management was a game-changer. "I love the fact that we have a personal rep. Emily from Beyond is always attentive, very responsive, and willing to help whenever we ask," said Kostyashkin.
• Market Insights and Monthly Performance Reviews – Monthly reports provided MAK Realty with key insights into pricing trends and competitive positioning. "I really love the market trends we get sent out monthly. It helps us see that we’re ranging higher than the average market and pricing as high as possible for our clients," said Kostyashkin.
• Data-Driven Pricing Adjustments – Beyond’s platform allowed MAK Realty to refine pricing based on real-time booking pace, preventing underpricing while maximizing occupancy.

Results

Since implementing Beyond, MAK Realty has seen significant improvements in revenue and operational efficiency:

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• Increased Revenue – Since switching to Beyond, MAK Realty has grown revenue, demonstrating the effectiveness of a data-driven pricing strategy.
• Higher Occupancy and ADR Performance – MAK Realty not only beat their own occupancy numbers but also outperformed the market in both occupancy and average daily rate (ADR).
• 100% Owner Retention – Owners remained with MAK Realty due to strong revenue performance. "If we weren’t delivering results, they wouldn’t stay. But they’re happy, and we’ve retained 100% of our owners this year."
• Improved Booking Strategy – More effective pricing adjustments have minimized open dates and increased profitability.

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Reflecting on the transition, Kostyashkin noted, "Beyond has honestly paid off in dividends. It’s made a real difference for us."

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For MAK Realty, Beyond has been more than just a pricing tool—it’s been a strategic partner in their growth. With robust market insights, a dedicated account manager, and a more sophisticated approach to revenue management, Beyond has helped the company optimize pricing, increase revenue, and maintain strong relationships with property owners.

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When asked how he would describe Beyond to another property manager, Kostyashkin shared, "Beyond gives you more power under the hood. It’s not just about changing prices—it’s about making informed decisions, staying competitive, and having the support you need. That’s why we chose Beyond, and that’s why we’re staying with them," said Kostyashkin.