Skip to main content
Important Update Banner

Read time: 3 minutes

Tahoe Mountain Properties Gets 10x More Direct Bookings with Signal by Beyond

North Lake Tahoe & Truckee, CA

20%

40+

Specializing in luxury vacation rentals in North Lake Tahoe and Truckee, California, Tahoe Mountain Properties provides pristine vacation homes with

world-class service.

“We are a family-owned vacation rental business, and we would consider ourselves more boutique. We focus on a variety of well-appointed vacation rentals in the North Lake Tahoe area,” said Holly Jacobson, Owner & Operator of Tahoe Mountain Properties.

The Challenge

‍‍As a small team, Holly needed an efficient way to manage pricing without adding headcount. She also wanted to reduce dependence on OTAs like Airbnb and VRBO by building up direct bookings, but lacked the resources to develop a marketing platform on her own. Additionally, she needed tools that would strengthen relationships with her selective group of homeowners through personalized service and data-driven results.

"Beyond is an integral part of my business. It’s like hiring an expert who streamlines our pricing and our direct booking website"

The Solution

Holly discovered Beyond at an industry event and decided to try out dynamic pricing. After seeing strong results, she expanded to use Signal, Beyond's vacation rental website builder and direct booking engine, to create Tahoe Mountain Properties's direct booking site.

"Beyond is an integral part of my business. It's like hiring an expert who streamlines our pricing and our direct booking website," said Holly.

The customizable nature of Beyond's platform allowed Holly to tailor pricing strategies for individual properties, which helped strengthen her relationships with owners. The platform's algorithm handled pricing automatically, taking pressure off her small team.

"We are a small team, so using Beyond takes the pressure off doing anything with pricing. We can fully trust the algorithm," said Holly. "And I love the support from Beyond. Anytime I have an issue I know that I can get help."

"Anytime I have an issue, I know I can get help."

Tahoe Mountain Properties

Lorem ipsum dolor sit amet, consectetur adipiscing elit

Automated price adjustments based on real-time market trends, eliminating the need for manual corrections.

Lorem ipsum dolor sit amet, consectetur adipiscing elit

Data-backed reports that help Arrived communicate with current and potential owners.

All Beyond Tools

Lorem ipsum dolor sit amet, consectetur adipiscing elit

Automated price adjustments based on real-time market trends, eliminating the need for manual corrections.

The Results

Most of Holly's owners made 20% more in revenue after the first year with Beyond's dynamic pricing. Even with fluctuating demand, Tahoe Mountain Properties consistently achieved higher ADRs compared to the rest of the market and scored higher RevPAN over the last year.

Signal delivered equally impressive results for direct bookings. "Since using Signal to build our direct booking site, we have so many more standard reservations normally. I would say at least 10 times more in the last three months," said Holly.

Within 90 days of launch, tahoemtproperties.com ranked #1 in Google organic search results for their brand keywords "Tahoe Mountain Properties." This gave Holly more control over her business policies, including cancellations and booking agreements.

"Our goal is to get away from being dependent on OTAs, giving us the chance to build up our actual direct marketing clientele and move away from being so dependent on Airbnb and VRBO," said Holly.

The platform has also become a valuable tool for owner relationships. "The owners like to see us using Beyond. I like to stress how customizable it is and how we can really get increased prices," Holly said.

TL;DR

Tahoe Mountain Properties is a boutique luxury vacation rental company specializing in North Lake Tahoe and Truckee, California, focused on world-class service and well-appointed properties — but as a small team without dedicated pricing expertise, managing both dynamic rates and a direct booking strategy was stretching their capacity.

Beyond Pricing gave them dynamic pricing automation alongside Signal, Beyond's direct booking tool, effectively making Beyond an integral part of both their pricing strategy and their direct booking website without requiring in-house expertise to manage it.

Result: 10x more direct bookings — with the owner describing Beyond as a true business partner rather than just a software tool, and highlighting the reliability of support as the reason she always knows help is available when she needs it.

Table of Contents

27%

Introduction
The Challenge
The Solution
The Result
TL;DR

Stories Behind the Numbers

All Case Studies

All Case Studies

Carolina One

See how Carolina One Vacation Rentals uses Owner Insights to improve owner communication, build trust, and drive stronger revenue performance.

Carolina One

North Country Vacation Rentals

North Country Vacation Rentals transformed pricing operations with Beyond’s automated, data-driven platform, saving time, boosting revenue, and gaining confidence in every rate de

North Country Vacation Rentals

See Greece

See how See Greece used Beyond’s Dynamic Pricing and Market Insights to navigate a fast-moving 2025 season, improve ADR, capture late demand, and align owners with data-driven strategy.

See Greece

Fast. Free. No strings attached.

Ready to see how much more you could earn?

Analyze My Listing
Schedule a Demo

Dynamic Pricing

Automated dynamic pricing that helps hosts and property managers earn up to 40% more.

Signal

A direct booking website that builds your brand, boosts SEO, and doubles repeat bookings.

All Beyond Tools

Dynamic Pricing

Automated dynamic pricing that helps hosts and property managers earn up to 40% more.

Signal

A direct booking website that builds your brand, boosts SEO, and doubles repeat bookings.