One of the most essential aspects of your vacation rental business as an Airbnb host or property manager is to be knowledgeable about your vacation rental market. Understanding the trends, average prices, occupancy rates, booking trends, etc. in your short-term rental market can help you make data-driven decisions that can lead to better revenue and higher occupancy rates.
Below, we'll share some facts and stats about a few of the top short-term rental markets around the country.
Looking for more data and data about your specific vacation rental market? Check out Market Insights. Market Insights helps you to respond to market trends such as whether your property's minimum stay is aligned with what guests typically look for. Find out and fine-tune your policies for maximum bookings.
Boulder, CO
Boulder is a popular year-round destination that attracts outdoor enthusiasts, students, and nature lovers. If you have a vacation rental in Boulder, you can expect an average occupancy rate of 72% with an average nightly price of $182. The average revenue per available night (RevPAN) is $131.
Seattle, WA
Seattle is known for its coffee shops, museums, and iconic landmarks such as the Space Needle. If you own a vacation rental in Seattle, you can expect an average occupancy rate of 70%, with an average nightly price of $184. The average RevPAN is $129.
Maine Coast
The Maine Coast offers stunning vistas, charming towns, and delicious seafood. If you have a vacation rental here, you can expect an average occupancy rate of 72%, with an average nightly price of $207. The average RevPAN is $145.
Santa Fe, NM
Santa Fe is a city known for its vibrant arts scene, rich history, and beautiful architecture. If you have a vacation rental in Santa Fe, you can expect an average occupancy rate of 66%, with an average nightly price of $246. The average RevPAN is $162.
South Florida Gulf Coast
The South Florida Gulf Coast is perfect for those seeking sun, sand, and sea. If you have a vacation rental in this area, you can expect an average occupancy rate of 68%, with an average nightly price of $215. The average RevPAN is $146.
Portland, OR
Portland is a city known for its quirky vibe, craft beer, and foodie scene. If you have a vacation rental in Portland, you can expect an average occupancy rate of 67%, with an average nightly price of $152. The average RevPAN is $102.
Santa Barbara, CA
Santa Barbara offers sandy beaches, Spanish architecture, and world-class vineyards. If you have a vacation rental in Santa Barbara, you can expect an average occupancy rate of 65%, with an average nightly price of $400. The average RevPAN is $260.
Charleston, SC
Charleston is a city with a rich history, Southern charm, and delicious cuisine. If you own a vacation rental in Charleston, you can expect an average occupancy rate of 66%, with an average nightly price of $202. The average RevPAN is $133.
Salt Lake City, UT
Salt Lake City is a gateway to the great outdoors and offers plenty of outdoor activities year-round. If you have a vacation rental in Salt Lake, you can expect an average occupancy rate of 65%, with an average nightly price of $116. The average RevPAN is $76.
Boise, ID
Boise is a small city with a growing tech scene and access to outdoor activities such as skiing and hiking. If you have a vacation rental in Boise, you can expect an average occupancy rate of 64%, with an average nightly price of $115. The average RevPAN is $74.
If you're a vacation rental property manager or an Airbnb host, understanding the market you are operating in is critical to your business's success. By knowing trends, average prices, and occupancy rates, you can make data-driven decisions that can lead to better revenue and occupancy rates. We hope this blog has been helpful in providing you with valuable insights into some of the top short-term rental markets in the US.
*all data come from Beyond’s database and are for average nightly stays in a 2-bedroom rental from June 2022-June 2023
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