As the dust settled on Weekend 1 of Coachella 2025, short-term rental (STR) data tells a clear story: festival season is heating up, and demand is stronger than ever.
If you're a host or property manager in the Coachella Valley area, these insights aren’t just interesting—they’re actionable. With Stagecoach just around the corner, there's still time to optimize your strategy and cash in on one of the most lucrative months of the year.
Let’s break down the numbers and what they mean for your Airbnb listing, Vrbo listing, or direct booking site.
Coachella Weekend 1: 2025 vs. 2024
This year, short-term rentals saw significant year-over-year (YoY) gains across all major metrics:
- Average Daily Rate (ADR)
2025: $1,255
2024: $1,228 - Occupancy Rate
2025: 57%
2024: 49% - Revenue per Available Night (RevPAN)
2025: $1,103
2024: $771
That’s a 43% increase in RevPAN compared to 2024—showing that not only are travelers willing to pay more, but a larger portion of listings are getting booked. Demand is strong, pricing is rising, and dynamic strategies are paying off.
One Booking Channel Dominates—Are You Optimized?
Nearly two-thirds of Coachella guests booked through Airbnb, reinforcing what many hosts already know: Airbnb is a go-to platform for festivalgoers. That means your Airbnb listing isn’t just important—it’s your front door during peak season.
Before Stagecoach hits, take time to:
- Update your title and description with festival keywords.
- Make sure your photos are high quality and recent.
- Review your amenities and add popular extras like parking or outdoor space.
- Use smart pricing tools to stay competitive with rising demand.
Last-Minute Bookings Are Booming
If you’re not fully booked for Stagecoach yet, don’t panic. 36% of April bookings so far have been made within 30 days of the stay date—a clear signal that last-minute travelers are driving a big chunk of demand.
What does this mean for you?
- Stay visible: Keep your calendar open and pricing competitive.
- Don’t underprice too early—last-minute bookers are often willing to pay a premium.
- Use dynamic pricing to adjust rates daily as demand shifts.
What to Expect for Stagecoach 2025
If Coachella Weekend 1 is any indication, Stagecoach is likely to follow the same upward trend. Expect:
- Slightly higher ADRs as festival weekends continue to draw high-paying guests.
- Solid occupancy if you’re priced right and listed on the right channels.
- Strong last-minute bookings that could push your revenue even higher.
Whether you're managing a single listing or a portfolio of homes, this is the moment to lean into data, fine-tune your pricing, and make sure your Airbnb game is on point.
Final Thoughts
Coachella 2025 showed us that STR demand is not just back—it's thriving. With a 43% YoY increase in RevPAN and Airbnb capturing the majority of bookings, hosts who optimize now are positioned to win big during Stagecoach.
Festival season isn’t over. Make sure you’re ready with Beyond!
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