As the VP of Marketing at Beyond, Caitlin Cassady leads the company’s marketing strategy and cross-functional initiatives that use data-driven storytelling to drive tangible business impact. Prior to Beyond, Caitlin spent fifteen years as a communications and content marketing leader at enterprise tech businesses that focused on using predictive analytics and advanced data solutions to increase revenue growth. She’s an avid reader, a recovering journalist, and a mac & cheese connoisseur.