Artificial Intelligence (AI) is reshaping travel, simplifying how travellers book, plan, and experience trips, as well as how hospitality professionals manage their businesses. For travellers, early AI models can act as invisible travel agents, guiding decisions and curating itineraries. For hospitality professionals, it’s a game-changing tool, refining pricing strategies, enhancing guest personalisation, and streamlining daily operations.
AI Adoption on the Rise
The adoption of AI in travel continues to rise. According to Beyond’s latest consumer survey, 46% of travellers are open to using AI for planning their trips, a significant indicator of the growing trust in AI’s ability to elevate the travel experience. This shift not only points to the potential for increased AI integration but also highlights how AI could redefine expectations for convenience and personalisation.
Revolutionising Trip Planning
AI is eliminating the tedious aspects of trip planning, offering suggestions for accommodation, local hotspots, and dining tailored to individual preferences. With smart platforms, travellers can skip endless online research and enjoy itineraries customised down to the last detail. AI-driven booking tools even handle price comparisons, ensuring that travellers find the best deals without the usual back-and-forth.
Enhanced Guest Experience through Personalisation
For hospitality professionals, AI’s power lies in its ability to tailor guest experiences. Machine learning algorithms capture guest preferences, helping to create memorable and seamless stays. Imagine a guest arriving to find their preferred amenities in place or their room temperature set to their liking. This level of personalisation, coupled with AI-driven chatbots for real-time communication, builds guest satisfaction and loyalty, transforming a “good stay” into an unforgettable experience.
Maximising Revenue with AI
AI and machine learning have proven to be invaluable for optimising short-term rental revenue management through dynamic, data-driven adjustments. This technology automates the process of analysing demand, seasonality, and local trends, ensuring that property managers remain competitive without the need for manual pricing updates. Additionally, insights from AI-powered analytics help managers make informed, quicker decisions on amenities, property upgrades, and more—decisions that ultimately drive higher revenue.
For property managers, AI can even improve communication with homeowners. AI plays a key role in simplifying complex tasks like report creation and data analysis. Take Sage AI from Beyond, for example – it’s designed to make data analysis easier and more accessible than ever. Property managers can build their custom reports in Owner Insights and use Sage AI to analyse the data with just one click, providing a clear, easy-to-read summary and actionable insights.
AI-Driven Trends in 2025
With the technology evolving, we’re on the brink of a new era in travel. AI-driven augmented reality promises immersive pre-trip experiences, AI-powered translation tools will bridge language gaps, and advancements in autonomous transport are on the horizon.
We've seen impressive advancements in revenue management tools that allow for sharper, data-driven decisions in real-time with AI. By automating repetitive tasks, AI is empowering revenue managers to focus on strategic growth rather than just operational work. Additionally, AI’s ability to forecast demand with real-time data—rather than relying solely on historical trends—brings greater accuracy. This is a game-changer for pricing and occupancy strategies, giving businesses the resilience to navigate market shifts with a steady hand. María Flores Portillo, CRO.
As AI progresses, the stays industry must remain agile and ready to integrate these innovations to meet rising guest expectations for personalised, efficient, and memorable stays.
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