At Beyond, we see data as more than just figures—it’s insight. And when insight is applied effectively, it becomes a powerful tool.
In our very first Insights365 session, Caitlin Cassady (VP of Marketing) and Ryan Saylor (Director of Product Marketing) took us behind the curtain to show how Beyond is helping hosts and property managers make smarter, faster decisions with real-time data.
Here’s a look at the key learnings from the event—and how this kind of data can fuel your short-term rental growth with confidence.
Data-Fuelled Since Day One—12 Years and Counting
Beyond began over 12 years ago as the first dynamic pricing platform built specifically for short-term lets. Since then, we’ve developed a global data engine that now covers more than 44,000 cities and supports nearly 800,000 listings—powering over $15 billion in bookings.
What makes us different? We don’t rely on third-party providers. Our entire data system is owned and operated in-house, giving us complete control to clean, analyse, and deliver insights that are ultra-local and highly relevant.
In short: it’s not just data—it’s data that truly reflects your market’s nuances.
It’s Not Just About the Numbers
Raw data alone won’t drive results. What matters is context. That’s why we focus on three core data sources:
- OTA Data – Publicly available information from platforms like Airbnb, Booking.com, and Vrbo, offering details on pricing, availability, and market trends.
- Partner-Sourced Data – Actual booking data showing what guests really paid—not just listed prices.
- Guest Search Data – A powerful new layer that tracks what people are searching for in real time—even before they book.
By combining these, you gain a richer understanding of what’s happening, why it’s happening, and how to respond.
What to Watch in 2025
- Booking Windows Are Getting Tighter
Across many markets, guests are waiting until closer to their stay dates to book.
This might mean adjusting your approach to discounts and minimum stays. If bookings seem slower, don’t stress—you might just need to hang tight a little longer. - ADR Trends Are Mixed
Average Daily Rates are fluctuating from market to market.
The trick is to know whether you’re making the most of your pricing—or giving too much away in the name of occupancy. - Search Behaviour is a Game Changer
One of the most exciting developments is Search Data. Beyond can now highlight which dates people are searching for and where demand is rising—or flatlining.
Seeing lots of searches but few bookings? That’s your cue to investigate.
It might not be your pricing—it could be minimum stay rules, cancellation policies, or other barriers. Search trends give you a head start to make changes before it's too late.
Putting Data to Work
All of these insights power tools that help you save time and boost performance:
- Off-Peak Event Pricing – Automatically adjust pricing around major events (like holidays) to minimise booking gaps.
- Time-Based Dynamic Pricing – Smart daily price updates based on current demand and lead time patterns.
- Search-Driven Pricing – Let live guest search behaviour inform your pricing strategy, helping you stay ahead of shifting interest.
- Market Insights Dashboard – A clear, intuitive overview of your market’s performance—complete with helpful tips and explanations.
We’re With You
The short-term rental world isn’t “going back” to how it was. Seasonality is changing, guest expectations are evolving, and the old ways of doing things simply don’t work anymore.
With real-time data and smart automation, you can reclaim your time—and grow your profits.
New to it all? No problem. We’re here to make data simple, actionable, and a genuine advantage for your business.
Want to learn more? Let’s chat.
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