Prepare to elevate your holiday rental earnings—Beyond has just made a significant advancement! We’re excited to announce our latest update: real-time data from Booking.com is now integrated into our Market Insights and Comp Sets. That’s right, you’re not just receiving insights from Airbnb and Vrbo—Booking.com data is now included, offering you the most comprehensive view of your market. Moreover, with connected data alongside this Online Travel Agency (OTA) data, you're equipped with the most effective tools to enhance your market presence.
Why This Matters: Stay Ahead in a Competitive Market
In the fast-paced world of short-term lets, having comprehensive, up-to-the-minute data is crucial. Beyond’s enhanced Market Insights provide you with access to essential market dynamics, enabling you to track investment potential, measure ROI, and optimise growth strategies. With Booking.com data now integrated, you can monitor key performance indicators like Revenue per Available Night (RevPAN), Booking Lead Time, Amenities, and Average Length of Stay, giving you a true understanding of your market landscape.
In August 2024, Propeller Insights conducted a survey revealing that 71.8% of travellers compare prices for the same accommodation across different booking platforms, and 57.1% actively seek deals and avoid high-priced periods. Additionally, 43.1% of travellers book well in advance to secure the best price, and 21.4% use other strategies to find the best deals. This highlights the necessity of tools like Comp Sets, which keep you informed about similar-sized listings in your area. Furthermore, 80.1% of respondents indicated they would pay more for certain amenities. Utilising Market Insights can help you identify and refine offerings that are most valued in your neighbourhood. With this kind of behaviour shaping the market, having access to real-time data from Beyond gives you the edge to stay on top and keep your listings appealing.
Our Comp Sets feature, now enhanced with data from the top three OTAs, offers a comprehensive view of the competition. You can customise competitive sets to benchmark your properties against those listed on Airbnb, Vrbo, and Booking.com, ensuring your pricing strategies are always precise. Whether you’re monitoring your properties' performance in new or existing markets, Beyond’s data provides the assurance needed to make informed decisions, keeping your listings at the cutting edge of your market.
Good Decisions Need Good Data
While other platforms might offer dynamic pricing tools, Beyond goes further—it's a complete Revenue Management System. We don’t just supply pieces of data; we deliver a fully integrated solution that covers all aspects of revenue management. With Beyond’s Market Insights and Comp Sets, you're not merely reacting to market changes—you’re anticipating them, enabling you to craft strategies that optimise your revenue comprehensively.
What distinguishes Beyond is our commitment to clean, accurate, and comprehensive data—a vital element for making informed, strategic decisions. Clean data isn't merely about having a wealth of information; it’s about having the right information—data that is accurate, current, and free from errors or inconsistencies.
Here’s how Beyond ensures you receive the best data:
- Comprehensive Data Integration: We merge real-time booking data from leading OTAs like Airbnb, Vrbo, and Booking.com with connected data from property management systems and market scrapers. This ensures you’re always working with the most precise data available.
- Rigorous Data Cleansing: Every piece of information we provide is meticulously validated, refined, and devoid of inconsistencies. This commitment to clean data means you’re making decisions based on reliable insights.
- Human Touch Revenue Management: While our advanced algorithms and machine learning models do the heavy lifting, our team of experts ensures the human touch is never lost. We blend technology with real-world experience to perfect your revenue strategies.
- Actionable Insights: We don’t just deliver data; we ensure it’s presented in an easily understandable and immediately actionable manner, allowing you to focus on optimising your business rather than deciphering complex reports.
In other words, you’re not just receiving a piece of the puzzle; you’re getting the entire market view. With Beyond’s Market Insights and Comp Sets, you can refine your strategies, adjust your marketing and operational tactics, and increase booking rates with unparallelled clarity, accuracy, and effectiveness, setting you apart from the competition.
What’s Next?
The integration of Booking.com data into Beyond’s Market Insights and Comp Sets is just the beginning. We are continually evolving to bring you even more advanced solutions that will help you succeed in the competitive short-term rental market and the wider stays industry. Stay tuned for upcoming updates, and feel free to reach out to our team to learn more about how you can leverage these powerful solutions to your advantage.
With Beyond, you’re not just competing—you’re leading the way. Explore the benefits of Market Insights and Comp Sets and begin incorporating them into your revenue management strategies today to experience the full power of our robust data integration, taking your business to the next level. Discover more today!
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