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Easter marks a prime vacation period for many across the UK. For savvy property managers and hosts, Easter isn't just about chocolate eggs and bunnies—it's a great opportunity to secure bookings and increase profits.
At Beyond, we have unparalleled access to and analysis of real-time, global short-term rental data that powers our ability to unlock, inform, and automate action. Let's explore the top holiday let destinations in the UK that are attracting visitors this Easter, identify a few key trends, and talk about how to update your strategies for maximum bookings and profits.
Easter 2024 Holiday Let Data & Trends
As Easter approaches, occupancy rates and average daily rates across diverse UK destinations offer a glimpse into traveller preferences. Overall, UK vacation rentals are seeing a 26% drop in occupancy rates while average daily rates (ADRs) are holding steady compared the last Easter.
Despite a dip in overall occupancy rates, our data highlights these top UK markets for vacation rentals during Easter:
- Edinburgh, with its urban charm, leads the pack at 77% occupancy, indicating a strong draw for city break enthusiasts.
- The Isle of Skye and New Forest, both popular summer destinations, also show high demand, at 71% and 68% occupancy respectively.
- Rural areas like the Brecon Beacons and Peak District are not far behind, with occupancy rates of 66% and 65%.
- Snowdonia, another summer hotspot, ties with the Peak District at 65% occupancy.
- Ayr and Arran, Belfast, Bath, and the Cairngorms National Park exhibit similar trends with occupancy rates hovering around 63-64%.
Advice: Win Your Market with Search Data
Search data has become a critical element in forecasting real demand and market trends, making sure you're aware of booking trends. To make the most of the Easter holiday, it’s advisable to stay updated on changes in trends and consumer behaviour. By incorporating search data into pricing strategies and keeping a close eye on occupancy rates, hosts and property managers can make intelligent decisions that align with demand during these notable dates.
To truly succeed in increasingly competitive, ever-changing holiday let markets, hosts and managers must adopt a combination of real-time analytics and flexible strategies. By interpreting data trends and leveraging consumer search behaviour, you can stay ahead of the curve.
Want to learn more? Let’s chat!
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