New direct booking website tool and actionable insights from competitive sets enable Beyond users to increase conversions and drive more direct revenue
SAN FRANCISCO, November 10, 2022 — Beyond, a revenue management solution for short-term rental managers and owners, announced today the launch of a redesigned Signal direct booking system, as well as the launch of advanced competitive insight data sets (Comp Sets). Both of these solutions are key elements of a modern revenue management strategy, enabling property managers to remove expensive intermediary online travel agencies (OTAs), gain better insights into guests’ searches and how you’re doing compared to your local competition, as well as increase direct bookings.
“Modern revenue management is about more than pricing, it's about creating an ecosystem where you provide your guests with the best possible experience to drive increased value from each of your listings,” said David Kelso, Founder and CTO at Beyond. “With the launch of our cutting-edge Signal direct booking sites, and our advanced competitive sets, we’re enabling property managers to deepen their relationship with their customers, and gain deeper insight into their market competitors, both of which give them the ability to drive more bookings and increase revenue per available night (RevPAN). When revenue management is taken care of and in good hands, they can focus on the multitude of other things that make their owners and guests happy.”
Signal
Our Signal direct booking solution allows travelers to find your website easily, engage more deeply with your brand, locate the perfect property, and book from any device. With this solution property managers are able to:
- Diversify revenue and visibility beyond online travel agencies, like Airbnb and Vrbo. With a professionally designed and built direct booking engine, managers can keep more of what guests pay to reinvest in their business, increase repeat guests and enhance customer experience with special offers.
- Quickly build and easily maintain an SEO-friendly website and booking engine to boost discoverability of your listings and highlight what makes them unique. Our mobile-friendly, responsive design delivers a polished experience on any device, resulting in higher conversions.
- Easily maintain your site with self-service updates and property management system (PMS) integrations and industry-leading support, so there aren’t additional resources required to host a direct booking site.
Comp Sets
In Beyond, users can now create, edit, and manage their own competitive listings all from one view. Both hosts and property managers can see nearby properties' average daily rates, occupancy, base prices, and health scores, and can choose which properties to include in their Comp Set. They can also filter on items like number of bedrooms and mile radius (1 to 20 miles) for more control over the listings that are added as comps. More filters, such as amenities, ratings, etc. will continue to be rolled out in the coming months. Using metrics like these will help property managers and hosts alike identify listings that are the most comparable to their listings.
And to gain a deeper understanding of other similar properties in their market, Beyond users have the ability to click on each property to see its’ Airbnb page. This will allow for a deeper analysis of the property's description, photos, amenities, guest reviews, etc. to see if it is an option to add for comparison.
With Beyond, property managers and owners have the data insights, the dynamic pricing and the direct booking tools they need to confidently execute on their modern revenue management strategy. Learn more about how our revenue management platform is helping property managers around the world grow their businesses.
About Beyond
Beyond is the #1 revenue management platform for short-term rental managers and owners to get, grow, and keep revenue. Our suite of tools has helped our partners see as much as a 40% increase in booking revenue. To date, we’ve supported over 350,000 properties in more than 15,000 locations worldwide. We pioneered pricing for the short-term rental market, and that was just the beginning. Since our founding in 2013, we’ve developed a wide range of tools like Signal, Relay, Insights, and Guidance to give short-term rental managers and owners what they need to succeed.
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