We're diving into the short-term rental markets across the U.S. that are showing the most potential for growth. As an Airbnb host, Vrbo host, or vacation rental host, it's essential to keep up with the latest trends and stay ahead of the curve. That's why we've compiled a list of the hottest 2024 short-term rental markets (and the not-so-hot markets) across America. From the East Coast to the West, and every market in between, these are the destinations that should be on your radar.
At Beyond, we rely on data to drive our decisions. Our unparalleled access to and analysis of real-time, global short-term rental data powers our ability to unlock, inform, and automate action. In this blog post, we’ll use our extensive database full of vacation rental market data and insights to identify the top United States markets. All percentages quoted below come from Beyond’s database and are for average nightly stays in a 2-bedroom rental.
East Coast
1. Boston, MA
- Occupancy This Year: 56.70%
Boston's rich history and cultural scene continue to draw in visitors year-round, making it a staple in the short-term rental market.
2. Long Island, NY
- Occupancy This Year: 44.3%
Long Island is on the rise, with a 3.8% increase in occupancy, thanks to its stunning coastline and easy access to New York City, making it a prime spot for vacationers.
3. Savannah, GA
- Occupancy This Year: 55.30%
Savannah's charming streets and Southern hospitality ensure it remains a top destination for short-term stays.
4. Charleston, SC
- Occupancy This Year: 58.70%
Charleston continues to shine with a 0.5% increase in occupancy, driven by its blend of historic charm and modern amenities, making it a favorite among travelers.
West Coast
5. San Francisco, CA
- Occupancy This Year: 49.20%
Despite market fluctuations, San Francisco's iconic attractions and business opportunities keep it on the radar for short-term rentals.
6. Seattle, WA
- Occupancy This Year: 51.5%
Seattle's tech-driven economy and vibrant cultural scene make it a popular choice for both tourists and business travelers.
7. San Diego, CA
- Occupancy This Year: 55%
San Diego’s sunny beaches and laid-back vibe continue to attract visitors from around the world.
8. Coastal Orange County, CA
- Occupancy This Year: 52.60%
This picturesque area offers stunning Pacific views and has long been a favorite destination for those seeking a coastal escape.
Midwest
9. Chicago, IL
- Occupancy This Year: 50.3%
Chicago’s diverse cultural offerings and iconic skyline keep it in high demand among short-term rental seekers.
10. Minneapolis, MN
- Occupancy This Year: 47.2%
Minneapolis may see some fluctuation, but its vibrant arts scene and outdoor activities make it a great spot for visitors.
11. St. Louis, MO
- Occupancy This Year: 45.7%
St. Louis is experiencing growth in demand with a 1.3% increase in occupancy, drawing in both leisure and business travelers looking to explore the Midwest.
12. Wisconsin Dells, WI
- Occupancy This Year: 47%
Famous for its waterparks and family-friendly attractions, Wisconsin Dells is seeing a 2.4% rise in short-term rental interest, making it a hot spot for family getaways.
South
13. Alabama Gulf Coast
- Occupancy This Year: 47.6%
This coastal area offers beautiful beaches and warm weather, attracting visitors from all over the South.
14. Nashville, TN
- Occupancy This Year: 50.3%
Nashville’s live music scene and Southern charm make it a go-to destination for short-term stays.
15. Smoky Mountains, TN
- Occupancy This Year: 56.2%
The Smoky Mountains remain a year-round favorite for nature lovers and adventure seekers.
16. Myrtle Beach, SC
- Occupancy This Year: 47%
Myrtle Beach continues to be a top pick for beach vacations, with a 2% increase in occupancy, highlighting its growing appeal in the short-term rental market.
These markets show a range of potential for short-term rental growth as we head into 2025. For those looking to invest or optimize their rental strategies, these destinations offer unique opportunities to capitalize on evolving travel trends. Keep an eye on these cities as they lead the charge in the short-term rental industry.
For more details on how to make the most of your short-term rental investments, visit Beyond.