Coral Tree Residence Collection is a premier hospitality and vacation rental operator managing a diverse portfolio of luxury residences and resort accommodations across top leisure destinations.
Combining decades of hotel revenue management expertise with a growing specialization in short-term rentals, the company focuses on delivering exceptional guest experiences while maximizing returns for homeowners. Its portfolio spans high-demand resort markets and includes more than 1,200 residences, supported by dedicated on-the-ground operations, strategic marketing capabilities, and a strong commitment to innovation in technology and revenue performance.
By implementing Beyond, Coral Tree was able to move from fully manual pricing and legacy hotel-based systems to a modern, unit-level revenue strategy designed to support growth, improve channel performance, and build stronger trust with homeowners.
The Challenge
After regaining management of the residences following a multi-year period under a different operator, Coral Tree faced a familiar yet significant challenge: scaling revenue management without a dedicated revenue management system (RMS).
Pricing was being handled manually, and revenue strategy was limited by a legacy hotel technology stack that only supported selling by unit type rather than at the individual unit level. This created operational complexity, limited strategic flexibility, and made it difficult to respond dynamically to market demand.
The team also needed to continue onboarding new properties throughout 2025 while ensuring consistent performance and avoiding disruption. With no prior RMS in place, the implementation would require not only technology adoption but also process transformation and team enablement.
"The transition was phenomenal for eliminating so many layers of tactical work. We were finally able to modernize our approach."
Maria Paladini, VP, Revenue Strategy
The Solution
After evaluating several providers, Coral Tree selected Beyond, in part due to strong internal recommendations from another property in the portfolio that had successfully used the platform for several years.
The implementation quickly began delivering value by improving operational efficiency and enabling the revenue team to focus on higher-impact strategic initiatives.
Key capabilities that transformed performance included:
- Unit-specific pricing and controls, allowing tailored strategies by property and demand pattern
- Gap optimization and flexible length-of-stay (LOS) adjustments, improving booking conversion and revenue opportunities
- Seamless rate deployment from strategy configuration to PMS distribution and channel execution
- Advanced performance visibility through dashboards and customizable data groupings
The Insights Dashboard became a helpful reference point for the team, offering quick comparisons to prior performance and visibility into week-over-week pickup trends. Meanwhile, Market Insights supported a broader understanding of demand conditions when considering potential expansion opportunities.
“Beyond allowed us to scale our revenue strategy across a very large portfolio without adding layers of manual work for the team.”
Maria Paladini, VP, Revenue Strategy
How CoralTree Grew Revenue 12% with Beyond
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Automated price adjustments based on real-time market trends, eliminating the need for manual corrections.
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Data-backed reports that help Arrived communicate with current and potential owners.
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Automated price adjustments based on real-time market trends, eliminating the need for manual corrections.
