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How Rental12 unlocked peak-season upside and operational efficiency with Beyond

Rental12 is a premium vacation rental operator based in Olbia, Sardinia, managing a portfolio of apartments, villas, and holiday homes across North Sardinia, including Olbia, Golfo Aranci, and Costa Smeralda.

Founded in 2021, Rental12 has built a differentiated model: they own and manage their portfolio directly, giving them full control over pricing, quality, operations, and guest experience.

Recognised at the Shortyz Awards 2026, Rental 12 was shortlisted in both the “Best Guest Experience” and “Best Interior Design” categories. Notably, it was the only Italian company to be named a finalist in either category, highlighting its commitment to outstanding hospitality and exceptional design.

In one of Europe’s most seasonal leisure markets, control matters. Sardinia is defined by sharp summer peaks, compressed booking windows, and expensive pricing mistakes. Peak weeks can sell out months in advance. Shoulder dates require precision. For operators, the opportunity is huge, but so is the risk of underpricing high-demand dates or overpricing weak ones.

The Challenge

Pittulongu beach view towards Isola Tavolara near Olbia, Sardinia, by RENTAL12 — turquoise water and the iconic Tavolara island silhouette

“It’s not only words, but these are also facts. You can see it directly in the graph. April is doubled. We use Beyond every day, and the data shows the results. My advice to other property managers? Use Beyond.”

Kristina Zotova, Exclusive Real Estate Manager at Rental12

The Solution

Rental12 switched to Beyond ahead of peak season. What began as an unexpected outbound email quickly became a strategic review of how the business was managing revenue.

Despite concerns around switching systems close to summer, Beyond’s onboarding team worked closely with Rental12 to deliver a fast and controlled migration.

Rental12 went fully live on June 1st, right at the start of high season. 

What Changed Immediately:

  • Insights dashboard. Real-time visibility into occupancy, ADR, and revenue, benchmarked against the same date of the prior year.
  • Booking pace analysis. Understanding not just total revenue, but when bookings are coming in, so the team can adjust strategy before it's too late.
  • Dynamic pricing automation. Rate recommendations are updated daily based on demand signals, competition, and seasonal patterns.
  • Year-over-year pacing view. A direct comparison of how bookings are tracking versus the same period last year, the key tool for proactive decisions.
  • Expert strategic support. The Beyond team didn't just onboard Rental 12; they trained the team on how to read and act on the data confidently.
  • Full portfolio coverage. Every active listing priced dynamically from day one, across peak and shoulder season windows.

https://l.icdbcdn.com/oh/f5987dc3-1b3b-405b-bc9f-31112817ce3e.jpg?w=2080-0

"Beyond helped us move from manual pricing to a much more strategic way of managing revenue. We're faster, smarter, and better positioned for every season, and the time we've saved on rate management goes directly into growing the business and taking better care of our owners and guests."

Kristina Zotova, Exclusive Real Estate Manager at Rental 12

The Results

  • 2x April Revenue Year-on-Year. April revenue doubled compared with the previous year, turning a previously underperforming month into a growth month.
  • May Surpassed Prior Year Before Month-End. Before May had even finished, cumulative revenue had already overtaken the previous year’s final total.
  • ADR and Occupancy Improved Together. Rental12 saw gains in both core KPIs, stronger pricing and stronger fill.
  • Better Decisions, Earlier. Booking pace visibility fundamentally changed how the team plans, prices, and reacts to market movement.
  • Significant Time Saved. Automation removed hours of manual pricing work, allowing the team to focus on growth, owners, and guest experience.

Table of Contents

27%

Introduction
The Challenge
The Solution
The Result

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