Introducing the Pulse Rate Factor: Smarter Micro-Moves for Better Visibility
In today’s ultra-competitive Online Travel Agency (OTA) landscape, staying visible is half the battle. Platforms like Airbnb, Booking, and Vrbo reward listings that look active, relevant, and in-demand. One of the clearest signals you can send is simple: price movements.
But what happens on days when your market is quiet? When supply and demand are steady, your optimal price may not actually need to change. Historically, that meant keeping pricing the same day over day, but we know that OTA algorithms often prefer listings that show ongoing activity. This signals to the OTA algorithm that a host or property manager is focused on getting their property booked and OTAs only make money when bookings occur on their platform. That’s where our newest pricing algorithm improvement comes in.
Meet the Pulse Rate Factor
The Pulse Rate Factor is a lightweight pricing enhancement that applies small, intelligent micro-adjustments to your daily prices. Think of it as a gentle heartbeat in your pricing—a steady, subtle rhythm that signals to OTAs that you’re actively managing your listing, even when market conditions aren’t shifting dramatically.
These micro-price movements help OTAs understand one important thing: This host is paying attention and trying to get their property booked.
And when OTAs see that kind of engagement, they generally reward it with stronger search visibility and higher rankings.
Why This Matters
Even tiny adjustments can create outsized benefits for your listing:
Improved visibility on OTAs thanks to "active pricing" signals to OTA algorithm
Increased booking pace, especially during slower periods
A more competitive position without lowering rates below your minimum
Truly dynamic pricing even when the market is calm
In early testing, these micro-moves led to measurable improvements in booking counts for many listings compared to listings with this factor.
A Better Experience, With Zero Effort
The Pulse Rate Factor works automatically in the background, requires no setup, and respects all of your existing rules, including your minimum price. You’ll simply notice a bit more movement on your calendar day-to-day, reflecting those smart micro-adjustments. This new factor is easily visible by hovering over each calendar day within Beyond.
Continuous Momentum, Even When Markets Are Quiet
This enhancement is part of Beyond’s ongoing mission to help every property stay competitive, visible, and bookable—not just when demand surges, but every single day.
Tiny pulses, big impact.
Learn more about Beyond’s Dynamic Pricing Algorithm
In early testing, these micro-moves led to measurable improvements in booking counts for many listings compared to listings with this factor.
