Going Beyond with Beatriz Zabalegui

How long have you been at Beyond, and what is your role? 

I joined Beyond three years ago as a Content Manager, and from the beginning, my focus has been on ensuring content is closely connected to the company’s broader business goals. Over time, my role has evolved beyond content creation into shaping narratives that support Beyond’s positioning, go-to-market priorities, and growth ambitions.

Today, I work at the intersection of strategy, storytelling, and business impact, translating complex ideas into content that builds brand authority, educates the market, and supports commercial objectives. Whether defining messaging, identifying the right formats and channels, or aligning content with key company priorities, my approach is always grounded in what will create the most value for the business and our audience.

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What brought you to Beyond? 

What brought me to Beyond was the combination of its global ambition, scale-up mindset, and the clarity of the problem it solves. Dynamic pricing in short-term rentals is a real operational challenge for thousands of operators worldwide, and Beyond’s approach goes far beyond basic automation; it’s a product that genuinely impacts how customers grow and run their businesses.

I was also drawn to the opportunity to join a fast-growing international company where content and brand were clearly seen as strategic levers, not just support functions. It felt like the kind of environment where I could combine strategy, storytelling, and business impact while contributing to a company with a strong vision and momentum.

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What has been the most rewarding and challenging part of your job? 

The most rewarding part of my job is seeing how content contributes to the company’s growth in tangible ways, from supporting sales conversations to shaping how we show up at events and in the market overall. It’s rewarding to know the work goes beyond publishing content and actually helps drive the business forward.

The most challenging part is that the industry moves incredibly fast. The short-term rental space is constantly evolving, with new trends, competitors, and customer needs emerging all the time, so the content strategy has to continuously adapt. It keeps the work fast-paced and demanding, but also very engaging.

How would you describe Beyond’s Marketing culture, and what do you think makes it unique compared to other places you’ve worked?

I’d describe Beyond’s marketing culture as collaborative, fast-paced, and closely connected to business goals. Marketing is not treated as a standalone function; there’s a strong focus on how campaigns, content, events, and branding support growth, customer acquisition, and market positioning.

What makes it unique is the level of cross-functional collaboration. Marketing works very closely with sales, product, customer experience, and leadership teams, which creates a strong understanding of both the customer and the business priorities. There’s also a culture of moving quickly, testing ideas, and adapting based on what’s happening in the market, which makes the work dynamic and continuously evolving.

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How do you stay inspired and keep content fresh in a fast-moving industry?

Staying close to the customer is probably the biggest source of inspiration. I recently had the opportunity to attend our Customer Advisory Board in Barcelona, and hearing directly from operators about their challenges, priorities, and successes was incredibly valuable. Those conversations give real context to the work and help shape content that feels relevant and useful.

Beyond that, staying connected to market trends and the competitive landscape is essential in such a fast-moving industry. The short-term rental space evolves constantly, so keeping content fresh means paying attention to where the conversation is going and being willing to adapt quickly. I also believe a lot in testing and learning; not every idea performs the same way, and iteration is a big part of building a strong content strategy.

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Which departments do you collaborate with most closely, and how do you build strong partnerships that lead to successful results?

I work most closely with the sales and partnerships teams, since a big part of my role is making sure our content supports conversations happening directly in the market. I also really enjoy staying connected with customers, especially through interviews and success stories, because those interactions bring authenticity and real insight into the content we create.

The strongest partnerships come from having a shared understanding of goals and staying closely connected throughout the process. A big part of my role is ensuring the content strategy supports sales conversations and funnel conversion, so understanding what prospects are asking, where friction exists, and what helps move conversations forward is essential. I’ve found the best work happens when content is involved early and developed collaboratively across teams, rather than working in silos.

What are you most excited about for the future? 

I’m most excited about how quickly marketing is evolving, especially with the growing role of AI in content strategy and automation. AI is changing not only how content is produced, but also how teams understand audiences, personalize experiences, and make decisions faster and more intelligently. It’s creating a shift where creativity and strategy become even more important.

At the same time, I think the value of strong storytelling and genuine customer understanding will only increase. The tools are evolving rapidly, but the brands that stand out will still be the ones that know how to connect with people in a relevant and authentic way. Being part of an industry and a role that’s constantly adapting and experimenting is what makes the future exciting to me.

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What is your favorite part about working at Beyond?

The afterworks - getting together with Beyonders!

Well, seriously, my favorite part about working at Beyond is definitely the people. It’s a very collaborative and diverse team, and there’s a strong sense that everyone is working toward the same goals. I really admire my colleagues because everyone brings different strengths and perspectives to the table, and those skills genuinely complement each other. It creates an environment where you’re constantly learning from the people around you while building things together.

Our Going Beyond series aims to pull back the curtain and show what it’s really like to work at Beyond. Our five core values provide structure for our company decisions, interactions, and work: We Care, We Go Beyond, We Are On The Same Team, We Inspire Trust and We Ship It. If these values resonate with you, then you belong at Beyond too! Check out our careers page for more information and to see open positions: https://www.beyondpricing.com/about/careers