It's safe to say that 2023 was roller coaster year for vacation rental hosts and managers. From oversaturation to economic conditions and more, vacation rental hosts faced many challenges. However, as we noted in our 2024 predictions report, A Look Beyond, short-term rentals in small towns and unique destinations fared better than other locales. So, it was no surprise that these types of markets topped our 2024 list of hottest short-term rental markets.
As an Airbnb host, Vrbo host, or vacation rental host, it's essential to keep up with the latest trends and stay ahead of the curve - especially if you are looking to invest in a new short-term rental. That's why we've compiled a list of the hottest 2024 short-term rental markets across America. From Wisconsin Dells to Parkersburg, these are the small towns and unique places that should be on your radar.
At Beyond, we rely on data to drive our decisions. Our unparalleled access to and analysis of real-time, global short-term rental data powers our ability to unlock, inform, and automate action. In this blog post, we’ll use our extensive database full of vacation rental market data and insights to identify the top United States markets. All prices and percentages quoted below come from Beyond’s database and are for average nightly stays in a 2-bedroom rental.
Wisconsin Dells, WI
Average Occupancy: 61%
Average Nightly Price: $222.48
Average RevPAN: $125.52
If you're looking for a family-friendly destination, Wisconsin Dells should be at the top of your list. Known as the "waterpark capital of the world," this town has attractions for all ages. From waterparks to mini-golf and go-karts, Wisconsin Dells is the perfect place for families to vacation.
Western Nebraska
Average Occupancy: 57%
Average Nightly Price: $125
Average RevPAN: $71
Western Nebraska might not be the first place that comes to mind when you think of a vacation destination, but it's worth considering. The town of Scottsbluff is surrounded by stunning natural beauty, making it an ideal spot for outdoor activities like hiking, mountain biking, and fishing.
Paradise Valley, MT
Average Occupancy: 64%
Average Nightly Price: $248
Average RevPAN: $159
Montana is no stranger to vacationers, with Yellowstone National Park being a popular attraction. But if you're looking for a quieter spot, Paradise Valley is a great choice. Surrounded by mountains and rivers, this town is a haven for nature lovers.
Creede, CO
Average Occupancy: 57%
Average Nightly Price: $208
Average RevPAN: $119
Creede is a historic mining town nestled in the San Juan Mountains of southern Colorado. It's a great place to visit in the summertime for outdoor activities like hiking, fishing, and rafting. In the winter, the town turns into a winter wonderland, with skiing and snowmobiling among the popular activities.
Tulsa, OK
Average Occupancy: 53%
Average Nightly Price: $142
Average RevPAN: $75
Tulsa is often overlooked as a vacation destination, but it shouldn't be. The city has plenty to offer, from art museums and botanical gardens to a lively food and music scene. And for those looking to get out of the city, the Ozark Mountains are just a short drive away.
Eastern Yellowstone Park
Average Occupancy: 60%
Average Nightly Price: $168
Average RevPAN: $101
Yellowstone National Park is a popular vacation spot, but the eastern side of the park is often overlooked. Towns like Cody, Wyoming, and Red Lodge, Montana, offer easy access to the park's eastern entrance and plenty of outdoor activities. And with fewer tourists on this side of the park, you'll have more space to explore.
Northwest Colorado
Average Occupancy: 61%
Average Nightly Price: $206
Average RevPAN: $126
Northwest Colorado has long been known for its skiing, but the small towns, like Steamboat Springs, has much more to offer. In the summertime, visitors can enjoy hiking, biking, and water sports on nearby lakes. And for those looking to relax, the area is home to several hot springs.
Telluride, CO
Average Occupancy: 55%
Average Nightly Price: $506
Average RevPAN: $278
Telluride is one of Colorado's most beautiful and charming towns, set in a box canyon surrounded by towering peaks. Visitors can enjoy skiing, snowboarding, and ice skating in the winter, and hiking and mountain biking in the summer. The town is also renowned for its film and music festivals.
Beaverhead Deerlodge National Forest, MT
Average Occupancy: 54%
Average Nightly Price: $191
Average RevPAN: $103
Montana's Beaverhead Deerlodge National Forest is a stunning destination for those looking to get off the beaten path. From hiking to fly fishing and camping, this area is perfect for those wanting to immerse themselves in nature.
Western Iowa
Average Occupancy: 52%
Average Nightly Price: $164
Average RevPAN: $86
Western Iowa might not be the first place that comes to mind when you think of a vacation destination, but it's worth considering. The town of Sioux City has plenty to offer, including a riverfront area with shopping, dining, and entertainment.
Deep Creek Lake, MD
Average Occupancy: 51%
Average Nightly Price: $223
Average RevPAN: $114
Deep Creek Lake in western Maryland is a popular spot for boating, fishing, and other water activities. The area also has several state parks for hiking and biking, as well as winter sports like skiing and snowboarding.
Mojave National Park, CA
Average Occupancy: 51%
Average Nightly Price: $163
Average RevPAN: $83
If you're looking for a destination that's off the beaten path, Mojave National Park might be just what you need. Located in southern California, this park offers stunning desert landscapes, hiking trails, and stargazing opportunities.
Green River, UT
Average Occupancy: 58%
Average Nightly Price: $193
Average RevPAN: $112
Green River, Utah, is a small town located near several national parks, including Arches and Canyonlands. Visitors can enjoy hiking, biking, and river trips, as well as exploring the area's rich history.
Parkersburg, WV
Average Occupancy: 53%
Average Nightly Price: $147
Average RevPAN: $78
Located in the heart of West Virginia, Parkersburg is a charming town with a growing food and culture scene. Visitors can enjoy outdoor activities like hiking and fishing, as well as exploring the town's historic sites and museums.
Small towns and unique destinations are becoming increasingly popular as vacation destinations, and as a vacation rental host, it's important to keep up with the latest trends. From Wisconsin Dells to Parkersburg, these small towns across America offer a variety of activities and attractions for visitors. Happy hosting!
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