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How Gael Holiday Homes optimises their revenue management strategy and gain deeper data insights

Gael Holiday Homes is a company specialised in providing holiday accommodation within Scotland. They offer a range of self-catering holiday homes, cottages, lodges and apartments in various locations across Scotland, including popular destinations such as the Highlands, the Isle of Skye, and the Scottish Islands. Gael Holiday Homes is best known for their attention to detail and personalised services, as they always seek to create memorable experiences for guests and travellers exploring the beauty of Scotland.

The Challenge

Three years ago, Gael Holiday Homes decided to optimise their revenue management strategy and gain access to more comprehensive data in order to evaluate performances, and to stand out in a competitive market. Their goal was to gain deeper insights and act on changing market trends with the most comprehensive future demand and historical booking data. That's when they decided to implement Beyond.

“We get a lot of data from Beyond. We see the historic data that we can compare year on year, we can track market trends and compare with previous years. It allows us not just to maximise what we are doing for the current owners but it also allows us to work out when we have got prospective leads or new owners potentially coming on board.  We can easily give them accurate data of what we can do to help them with their businesses.”

Les Robinson, Gael Holiday Home´s Director

The Solution

Beyond supports Gael Holiday Homes with valuable information to optimise their revenue management strategies across each of their listings, and provide their owners with detailed performance insights for each of their properties. Beyond also aligns a dedicated Customer Expert, to continuously guide Gael Holiday Homes Revenue Management strategies, and help them better understand their performance throughout the year.

Beyond also equips them with various charts to help drive quick decision making effectively, focusing on Revenue, Occupancy as well as ADRs, helping the company get a clear overview of their performance and an understanding of critical insights, most relevant to their owners as well as themselves.

“We don't see Beyond as just a platform supplier, they are really part of our team”

Les Robinson, Gael Holiday Home´s Director

Gael Holiday Homes

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Automated price adjustments based on real-time market trends, eliminating the need for manual corrections.

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Data-backed reports that help Arrived communicate with current and potential owners.

All Beyond Tools

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Automated price adjustments based on real-time market trends, eliminating the need for manual corrections.

The Results

TL;DR

Gael Holiday Homes is a Scottish holiday accommodation company offering self-catering homes, cottages, lodges, and apartments across the Highlands, Isle of Skye, and the Scottish Islands — but optimizing their revenue management strategy and gaining meaningful market insight required deeper data than their existing tools could provide.

Beyond Pricing gave their team dynamic pricing automation, year-on-year historical comparisons, and market trend tracking that made it easier to maximize performance for existing owners and give accurate, data-backed guidance to prospective new ones.

Result: A stronger, more optimized revenue management strategy with significantly deeper data insights — with the team describing Beyond not as a supplier but as a genuine extension of their own team, fully embedded in how they run and grow the business.

Table of Contents

27%

Introduction
The Challenge
The Solution
The Result
TL;DR

Stories Behind the Numbers

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Dynamic Pricing

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Automated dynamic pricing that helps hosts and property managers earn up to 40% more.