How Mackinder Farms Boosted Profits and Booking Value with Beyond

Mackinder Farms saw significant growth after implementing Beyond’s dynamic pricing. In just one year, bookings increased several times over, and revenue grew substantially. By their second year with Beyond, both metrics had climbed even higher, solidifying their position in the market.

A key driver of this success was Beyond’s advanced pricing tools included in the Beyond Pro package, which helped optimise weekend rates.

With Beyond, Mackinder Farms was able to:

- Increase revenue by 23% this year

- Set higher daily rates aligned with high-demand days, increasing average booking value by 20% (£480 this year compared to £400 the previous year)

- Boost bookings by 1.2%

- Beyond’s pricing automation also freed up time for cost control, enabling James to reduce expenses by 4%. As a result, profit increased year-over-year—with no extra workload.

In terms of value, Beyond paid for itself almost instantly: "The increase in revenue Beyond brought us in the first month paid the commission for the year. And then we get 11 months free." For James, Beyond is like having a full-time revenue manager at a fraction of the cost: "It’s like having a permanent member of your team looking after your pricing"—a role that would typically cost £20,000 per year.

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Beyond’s Support & Recommendation‍

James finds Beyond’s system intuitive and easy to use, requiring minimal support. He also appreciates the email updates that provide valuable insights. When asked what he’d say to other property managers considering Beyond, his response was clear:

"Why aren’t you using it?" James asked.

He also compared Beyond to other pricing tools: "Beyond is more effective than other solutions for our scale of operation."

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Final Thoughts

Beyond has helped Mackinder Farms increase revenue, optimise pricing, and improve efficiency, allowing James to focus more on staff well-being and guest experience. By leveraging Beyond’s data-driven pricing, he has transformed his business without adding to his workload. And with Beyond’s seamless integration with SuperControl, Mackinder Farms automates pricing and booking management, ensuring they always secure the best possible rates without constant manual adjustments.

For property managers looking to maximise revenue, James offers one simple piece of advice: "Use the best tools available—Beyond is one of them."